Podcast: Margin of Error: When Good Polling Goes Bad

What happens when you ask the wrong questions? You get the wrong answers. Then you make the wrong decisions. Then you look silly. Whether you’re a pollster predicting elections or a manager deciding who to hire, judgement calls like these are only as good as the data they’re based on. But how do you know if you’re asking the wrong questions? Do you know if your employees are telling you the truth or what they think you want to hear? Are your customer satisfaction numbers really that good? Maybe the questions you’re asking aren’t getting to the real issues. Perhaps the political pollsters who (once again) largely missed their mark in the recent U.S. elections can help.

In this episode, we discuss how lessons learned from the pollsters can help you rethink your own methods of gathering information to reveal a more accurate picture of what is going on inside or outside of your organization.

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